Introduction
In the fast-evolving world of digital entertainment, understanding content performance is no longer optional—it's essential for marketers, content creators, and analysts. Platforms like Douyin and iQIYI dominate China’s video streaming market, each offering unique engagement patterns, content types, and user demographics. Extracting video performance data from Douyin and iQIYI allows brands to capture actionable insights and stay ahead of trends.
By tracking and analyzing key metrics, businesses can understand audience behavior and content effectiveness. Comparing entertainment analytics from Douyin and iQIYI helps identify differences in engagement, content retention, and platform-specific consumption patterns, enabling more targeted and effective campaign strategies.
The Market Landscape: Douyin vs iQIYI
Video consumption in China grew exponentially from 2020 to 2025. According to market data, Douyin reached approximately 61% of internet users in 2022, while iQIYI reached around 68%. This indicates the growing dominance of streaming platforms in everyday digital behavior.
| Year | Platform | Active Users (millions) | Avg Daily Watch Time (mins) |
|---|---|---|---|
| 2020 | Douyin | 450 | 52 |
| 2020 | iQIYI | 420 | 58 |
| 2021 | Douyin | 520 | 55 |
| 2021 | iQIYI | 460 | 60 |
| 2022 | Douyin | 600 | 57 |
| 2022 | iQIYI | 500 | 62 |
| 2023 | Douyin | 650 | 59 |
| 2023 | iQIYI | 530 | 63 |
| 2024 | Douyin | 680 | 60 |
| 2024 | iQIYI | 550 | 64 |
| 2025 | Douyin | 700 | 61 |
| 2025 | iQIYI | 570 | 65 |
These figures highlight extracting video performance data from Douyin and iQIYI as a critical strategy. By monitoring active users and watch time trends, analysts can identify when and where audience growth occurs, and adjust content and ad strategies accordingly. For instance, Douyin shows faster year-on-year growth, reflecting the rising popularity of short-form content, while iQIYI maintains steady long-form engagement, appealing to viewers who prefer immersive series or films.
Methodology: Extracting Video Performance Data
A structured methodology ensures accurate and actionable insights. Analysts start by defining KPIs, including views, likes, shares, comment volume, completion rates, and audience retention. Platforms like iQIYI API and OTT Data Scraping API allow teams to extract this data efficiently.
Time-series data spanning 2020–2025 is normalized for cross-platform comparison. This allows organizations to perform comparing entertainment analytics from Douyin and iQIYI in a consistent and meaningful way. Incorporating Sentiment Analysis provides qualitative insights, revealing audience preferences and engagement drivers that raw numbers alone cannot capture.
| Metric | Platform | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Avg Likes/Video | Douyin | 4.3k | 4.8k | 5.2k | 5.5k | 5.7k | 6.0k |
| Avg Likes/Video | iQIYI | 3.1k | 3.3k | 3.5k | 3.7k | 3.8k | 4.0k |
| Avg Comments/Video | Douyin | 1.2k | 1.4k | 1.6k | 1.7k | 1.8k | 2.0k |
| Avg Comments/Video | iQIYI | 900 | 950 | 1.0k | 1.1k | 1.2k | 1.3k |
These tables highlight the increasing engagement on Douyin, particularly for short-form content. Analysts can identify which content types drive higher interactions and replicate similar strategies to boost engagement.
Start extracting actionable insights today with our Real Data API and elevate your Douyin and iQIYI content strategy instantly!
Get Insights Now!Trend Analysis: 2020–2025
Short-Form vs Long-Form Growth
Douyin’s short-form content has continued to surge in popularity, whereas iQIYI’s long-form content maintains steady but slower growth. Platforms differ in consumption patterns, requiring different marketing approaches.
| Year | Douyin Short-Form Views (millions) | iQIYI Long-Form Views (millions) |
|---|---|---|
| 2020 | 12,000 | 8,500 |
| 2021 | 14,500 | 9,200 |
| 2022 | 17,000 | 9,800 |
| 2023 | 19,000 | 10,400 |
| 2024 | 21,500 | 11,000 |
| 2025 | 24,000 | 11,500 |
Engagement Metrics
| Metric | Douyin | iQIYI |
|---|---|---|
| Avg Completion Rate 2020 | 72% | 78% |
| Avg Completion Rate 2025 | 80% | 81% |
Observing these trends through scrape Douyin and iQIYI data for entertainment trends allows brands to anticipate audience preferences and adjust content types or marketing campaigns for maximum reach.
Influencer Insights
Influencers play a pivotal role in driving engagement. Micro-influencers on Douyin often outperform larger influencers in terms of engagement growth, while iQIYI influencers tied to series or films excel in audience retention.
| Year | Douyin Influencer Engagement Rate | iQIYI Influencer Engagement Rate |
|---|---|---|
| 2020 | 5.2% | 3.8% |
| 2021 | 5.5% | 3.9% |
| 2022 | 5.9% | 4.0% |
| 2023 | 6.2% | 4.1% |
| 2024 | 6.5% | 4.2% |
| 2025 | 6.8% | 4.3% |
Tracking influencer data insights from Douyin and iQIYI helps brands identify creators who can drive measurable ROI. For example, campaigns with targeted micro-influencers on Douyin often yield higher engagement per follower compared to mega-influencers, enabling better allocation of marketing budgets.
Sentiment & Content Themes
Sentiment analysis offers a deeper understanding of audience reactions. Douyin maintains ~70% positive sentiment, while iQIYI is around 65%.
| Year | Douyin Positive Comments (%) | iQIYI Positive Comments (%) |
|---|---|---|
| 2020 | 65 | 60 |
| 2021 | 67 | 61 |
| 2022 | 69 | 63 |
| 2023 | 70 | 64 |
| 2024 | 71 | 64 |
| 2025 | 72 | 65 |
Insights from real-time content trend tracking on Douyin and iQIYI can inform content strategy, including the types of stories, challenges, or series that resonate with viewers. For example, short-form interactive challenges on Douyin often generate spikes in positive sentiment and engagement, which can be leveraged to plan timely campaigns.
Unlock audience emotions and trends with Real Data API’s sentiment analysis to optimize your Douyin and iQIYI content strategy.
Get Insights Now!Regional & Demographic Shifts
Demographic data shows Douyin skews younger (18–24), while iQIYI’s audience is older (25–34+). Regional differences also influence engagement patterns.
| Year | Douyin Avg Daily Users (18-24) | iQIYI Avg Daily Users (25-34) |
|---|---|---|
| 2020 | 200M | 180M |
| 2021 | 220M | 190M |
| 2022 | 240M | 200M |
| 2023 | 260M | 210M |
| 2024 | 270M | 220M |
| 2025 | 280M | 230M |
Leveraging the OTT Dataset ensures precise China entertainment data scraping, helping brands tailor campaigns for age and region. For instance, targeting young users in tier-1 cities on Douyin with trending challenges may result in higher engagement compared to iQIYI.
Why Choose Real Data API?
Real Data API offers end-to-end solutions for entertainment analytics:
- Access via iQIYI API and Douyin for comprehensive data coverage.
- Historical and real-time insights through the OTT Dataset.
- Automated extraction with OTT Data Scraping API for key performance metrics.
- Built-in Sentiment Analysis for qualitative insights.
- Frameworks for comparing entertainment analytics from Douyin and iQIYI, enabling cross-platform benchmarking.
- Scalable infrastructure for short-form and long-form video analytics.
By integrating Real Data API into workflows, teams can make faster, data-driven decisions, optimize campaigns, and gain a competitive advantage in content strategy.
Conclusion
The ability to perform extracting video performance data from Douyin and iQIYI empowers brands to monitor engagement, track trends, and evaluate influencer impact. With OTT Dataset, iQIYI API, OTT Data Scraping API, and Sentiment Analysis, businesses can achieve a complete view of the entertainment landscape, make data-driven decisions, and optimize content for maximum engagement.
Elevate your entertainment analytics—contact Real Data API today to leverage actionable insights and drive measurable results across Douyin and iQIYI.
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