Ele.me Instant Retail Data API · Live

Pull live Ele.me data
from restaurant menus to the Alibaba ecosystem.

Menu item pricing, delivery fee, red packet coupon value, 88VIP member pricing, and instant retail data spanning grocery, pharmacy, and flowers — structured and delivered as clean JSON or CSV. No proxies to manage, no CAPTCHAs to solve, no HTML to parse.

See a Live Response

4 Ele.me verticals covered

<3s avg. response time

99.9% uptime SLA

40M+ requests / month served

GET /v1/eleme/merchant

LIVE

// streaming a live merchant pull...

Why Choose Our Ele.me API

A listed price rarely stays the listed price once coupons stack.

Between red packet coupons, minimum-spend discount tiers, 88VIP member pricing tied into the wider Alibaba ecosystem, and a catalog spanning restaurant menus alongside instant retail groceries, pharmacy items, and flowers, Ele.me's pricing model carries more layers than a standard restaurant-menu app. Our infrastructure absorbs that complexity so your team just calls an endpoint and gets data back.

01

Zero blocking, zero maintenance

We run rotating residential IPs, headless rendering, and CAPTCHA-solving behind every request. When Ele.me changes its layout, we patch our parsers — your integration never breaks.

02

Coupon & 88VIP aware

Every price response separates base item price from active red packet coupon value and 88VIP member pricing.

03

Instant retail category detail

We resolve grocery, pharmacy, and flower listings with the same structured fields as restaurant menu items.

04

Built for scale from day one

From a 100-merchant test batch to millions of daily checks across Chinese cities, the same endpoint and response shape scale with you.

Ele.me API Features

Everything you need to keep Ele.me data flowing.

⚡

Real-time Extraction

Trigger an on-demand pull for any merchant ID, item ID, or keyword and get a fresh response — not a stale cache.

🧩

Custom Field Selection

Request only the fields you need — price, coupons, reviews — to cut payload size and parsing time.

🧧

Red packet coupon resolution

Get active coupon values and minimum-spend thresholds broken out from the base listed price.

📦

Bulk & scheduled requests

Submit thousands of merchant or item IDs in one batch job or schedule recurring pulls on an hourly, daily, or custom cadence.

🏷️

Promo & flash sale detection

Flag active flash sale pricing and super brand day campaigns automatically alongside standard pricing.

📊

Historical price tracking

Store and query price and coupon history per merchant to power repricing and trend-analysis tools.

What Data Can You Access?

Every field a merchant page shows — coupon and 88VIP detail included.

CoreMerchant & item IDName, category, item type

PricingItem priceCNY currency, item-level pricing

CouponsRed packet coupon valueMinimum-spend discount tiers

Membership88VIP pricingAlibaba ecosystem member discount

DeliveryDelivery fee & ETAMinimum order threshold

MenuModifiers & spice levelAdd-ons, portion size options

MediaImagesDish photos, merchant cover images

ReviewsRatings & review countMerchant rating, star breakdown

ReviewsIndividual reviewsText, rating, order date

Instant RetailCategory flagGrocery, pharmacy, or flower listing

StructureCategory breadcrumbsFull menu category tree path

TrustVerified merchant flagEle.me-partner status

Supported Ele.me Verticals

Restaurants, supermarket, pharmacy, and flowers — one integration covers all of it.

Switch the vertical parameter to pull from a different Ele.me category with the same consistent response shape.

🍜

Restaurants & Food

Independent & chain restaurant menus.

🛒

Supermarket & Grocery

Instant retail grocery & convenience delivery.

💊

Pharmacy & Health

Pharmacy, health & personal-care items.

🌸

Flowers & Gifts

Florists & gift-shop delivery.

Ele.me API Endpoints

A small set of endpoints that cover the whole merchant lifecycle.

Method	Endpoint	Description	Typical use
GET	/v1/eleme/merchant	Full merchant detail by merchant ID or URL	Menu & coupon monitoring
GET	/v1/eleme/menu-item	Full item detail including modifiers	Item-level price tracking
GET	/v1/eleme/search	Keyword, category, or district search results	Market & competitor discovery
GET	/v1/eleme/reviews	Paginated customer reviews for a merchant	Sentiment analysis
GET	/v1/eleme/deals	Active red packet coupons & 88VIP pricing	Promo & pricing intelligence
POST	/v1/eleme/bulk	Submit up to 10,000 merchant/item IDs per batch job	Market-wide monitoring
GET	/v1/eleme/category	Category tree metadata	Taxonomy mapping

Live API Response Example

This is exactly what comes back. No extra parsing needed.

Popular Ele.me API Use Cases

Built for the teams that live and die by Ele.me data.

📈

Price & coupon monitoring

Feed live item prices, delivery fees, and red packet coupon values into your tracking tools every few minutes.

🔍

China market research

Analyze category trends, price bands, and cuisine mix across major Chinese cities.

💳

88VIP value tracking

Quantify how much 88VIP membership actually saves per order across the Alibaba ecosystem.

💬

Review & sentiment mining

Pull reviews across merchants to power comparison and recommendation tools.

🤖

ML training data

Generate labeled merchant, menu, and price datasets for recommendation models.

🏆

Competitive benchmarking

Track how merchant pricing and fees compare against Meituan listings.

⏱️

Delivery ETA tracking

Monitor how estimated delivery times shift by merchant, district, and time of day.

🛒

Instant retail expansion research

Study how grocery, pharmacy, and flower categories perform relative to core food delivery.

How the Ele.me API Works

From API key to structured data in five steps.

1

Get your API key

Sign up and generate a key from your dashboard in under two minutes.

2

Choose an endpoint

Pick /merchant, /menu-item, /reviews or /deals depending on what you need.

3

Send the request

Call the endpoint with a merchant ID, item ID, or district plus your vertical parameter.

4

We handle the hard part

Proxies, headless rendering, CAPTCHA-solving, and parsing all happen behind the scenes.

5

Receive structured data

Get clean JSON or CSV back in seconds, ready to drop into your pipeline.

Developer-Friendly Integration

Built by people who read the docs too.

One consistent JSON schema across every endpoint and every vertical. No SDK lock-in — plain REST calls work from any language or platform.

→

Predictable REST design

Standard HTTP verbs, query params, and status codes — nothing proprietary to learn.

→

JSON, CSV, or webhook delivery

Get results inline, as a downloadable file, or pushed to your endpoint when a batch job finishes.

→

Sandbox & test keys

Free sandbox environment with sample merchant IDs so you can build before you pay.

→

Postman collection & SDK snippets

Import a ready-made collection or copy request snippets for Python, Node.js, and cURL.

Quickstart

API Performance & Reliability

Numbers we publish because we track them daily.

99.9%

Uptime SLA

<3s

Avg. response time

99.2%

Successful extraction rate

10K+

Concurrent requests supported

Security & Compliance

Compliant by design, not as an afterthought.

🔒

Encrypted in transit

All requests and responses travel over TLS 1.2+. API keys can be scoped and rotated anytime.

⚖️

PIPL & global alignment

Our extraction workflows are built around China's Personal Information Protection Law alongside GDPR and CCPA guidelines.

🌐

Public-data-only policy

We collect only publicly accessible listing data — never login-gated or private account information.

✓ISO 9001:2015 Certified ✓ISO/IEC 27001:2013 Certified ✓IAF Multilateral Recognition ✓GDPR-aligned workflows

API Documentation & Resources

Everything to go from key to production.

Guide

Quickstart Guide

Get your first API response back in under five minutes.

Read guide →

Reference

Full API Reference

Every endpoint, parameter, and response field documented in detail.

View reference →

Tool

Postman Collection

Import ready-made requests for every Ele.me API endpoint.

Download →

Code

SDKs & Code Samples

Python, Node.js, PHP, and Ruby snippets for every use case.

Browse samples →

Frequently Asked Questions

Still deciding? Here's what most teams ask first.

We collect only publicly accessible listing data using automated tools, following publicly available web-data guidelines. We recommend reviewing your own use case with legal counsel, especially for redistribution.

Every request to /merchant, /menu-item, and /deals triggers a live pull — you're not reading from a stale cache. Coupons and pricing are checked live on every request.

Yes. The /merchant and /menu-item endpoints return the base listed price, active red packet coupon value, and 88VIP member price as separate fields.

Yes — pass the appropriate vertical parameter to pull from Supermarket & Grocery, Pharmacy & Health, Flowers & Gifts, or Restaurants & Food using the same response schema.

Our infrastructure retries automatically across a rotating proxy pool. You're only billed for successfully returned responses.

Yes, every account starts with a free sandbox key and sample credits so you can test all endpoints before committing to a plan.

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Pull live Ele.me data
from restaurant menus to the Alibaba ecosystem.