Morrisons Grocery Data API · Live

Pull live Morrisons data
in the time it takes
to read this sentence.

Prices, Market Street counter items priced by weight, More loyalty points, and multi-channel delivery data — structured and delivered as clean JSON or CSV. No proxies to manage, no CAPTCHAs to solve, no HTML to parse.

See a Live Response

4 Morrisons channels covered

<3s avg. response time

99.9% uptime SLA

50M+ requests / month served

GET /v1/morrisons/product

LIVE

// streaming a live product pull...

Why Choose Our Morrisons API

Butcher, fishmonger, and bakery counters priced by weight — plus three different ways to order.

Morrisons' Market Street counters price fresh meat, fish, and baked goods by weight rather than a fixed SKU price, and the retailer sells through its own site, Amazon, and quick-commerce partners like Deliveroo simultaneously. Our infrastructure resolves counter pricing and channel-specific listings consistently across all of it.

01

Zero blocking, zero maintenance

We run rotating residential IPs, headless rendering, and CAPTCHA-solving behind every request. When Morrisons changes its layout, we patch our parsers — your integration never breaks.

02

Market Street counter pricing

Every counter-item response returns price-per-weight alongside estimated pack price, matching how butcher and fishmonger items are actually priced in-store.

03

More loyalty points resolved

We return Morrisons More points earned per item alongside standard pricing, plus any active points-boost promotion.

04

Built for scale from day one

From a 100-SKU test batch to full catalog monitoring across delivery channels, the same endpoint scales with you.

Morrisons API Features

Everything you need to keep Morrisons data flowing.

⚡

Real-time extraction

Trigger an on-demand pull for any product ID or keyword and get a fresh response — not a stale cache.

🧩

Custom field selection

Request only the fields you need — price, points, counter data — to cut payload size and parsing time.

🥩

Market Street counter extraction

Pull by-weight pricing for butcher, fishmonger, and bakery counter items separately from packaged SKUs.

🎟️

More points detection

Return Morrisons More loyalty points earned per item, including active points-boost promotions.

📦

Bulk & scheduled requests

Submit thousands of product IDs in one batch job or schedule recurring pulls on a custom cadence.

📊

Historical price tracking

Store and query price and points-value history per product to power repricing tools.

What Data Can You Access?

Every field a product listing shows — counter pricing and loyalty points included.

CoreTitle & product IDSKU, brand, pack size

PricingPrice & promo priceRegular price, offer price, discount %

CounterMarket Street price-per-weightButcher/fishmonger/bakery counter pricing

LoyaltyMore points earnedPoints per item, active boost promotions

ChannelDelivery channel availabilityMorrisons.com, Amazon, Deliveroo listing status

MediaImagesProduct packaging and counter images

ReviewsRatings & review countAverage rating, star breakdown

SourcingSupply chain origin flagOwn-manufactured / vertically integrated items

StructureCategory breadcrumbsFull aisle & category tree path

FulfillmentClick & Collect availabilityNext available slot by store

FulfillmentHome delivery slot availabilityNext available windows by postcode

OperationsStore operating hoursOpen/closed status, hours per day

Supported Morrisons Channels

Own site, Amazon, and quick-commerce partners — one integration.

Switch the channel parameter to pull listings from a specific delivery channel with the same consistent response shape.

🛒

Morrisons.com

Standard home delivery & Click & Collect.

📦

Via Amazon

Groceries fulfilled through Amazon's network.

⚡

Via Deliveroo

Quick-commerce delivery through Deliveroo.

🥖

Market Street

Fresh butcher, fishmonger & bakery counter.

CoverageUK-wideFull store and delivery network coverage

FreshnessReal-timePrice and points checked on every request

DeliveryPostcode-basedSlots and availability by address

Morrisons API Endpoints

A small set of endpoints that cover the whole catalog lifecycle.

Method	Endpoint	Description	Typical use
GET	/v1/morrisons/product	Full product detail by product ID or URL	Price & availability monitoring
GET	/v1/morrisons/search	Keyword or category search results	Market & competitor discovery
GET	/v1/morrisons/reviews	Paginated customer reviews for a product	Sentiment analysis
GET	/v1/morrisons/deals	Active offers & More points-boost promotions	Promo & pricing intelligence
GET	/v1/morrisons/market-street	Butcher/fishmonger/bakery counter pricing	Fresh-counter monitoring
GET	/v1/morrisons/delivery-slots	Available delivery windows by postcode	Fulfilment planning
POST	/v1/morrisons/bulk	Submit up to 10,000 product IDs per batch job	Catalog-wide monitoring

Live API Response Example

This is exactly what comes back. No extra parsing needed.

Popular Morrisons API Use Cases

Built for the teams that live and die by Morrisons data.

📈

Price & promo monitoring

Track live pricing and More points-boost promotions across categories.

🔍

UK grocery market research

Analyze category trends and pricing bands including Market Street counter items.

🛡️

Brand distribution tracking

Track where and at what price your brand's products are listed and promoted.

💬

Review & sentiment mining

Pull reviews to track product satisfaction trends across categories.

🥩

Fresh-counter price tracking

Monitor by-weight pricing shifts for meat, fish, and bakery counter items.

📦

Multi-channel comparison tools

Compare pricing for the same product across Morrisons.com, Amazon, and Deliveroo.

🏆

Competitive benchmarking

Compare pricing for the same product between Morrisons and other UK grocers.

🧠

ML training data

Generate labeled product, price, and review datasets for grocery recommendation models.

How the Morrisons API Works

From API key to structured data in five steps.

1

Get your API key

Sign up and generate a key from your dashboard in under two minutes.

2

Choose an endpoint

Pick /product, /market-street, /search or /delivery-slots depending on what you need.

3

Send the request

Call the endpoint with a product ID, keyword, or URL and a postcode.

4

We handle the hard part

Proxies, headless rendering, CAPTCHA-solving, and parsing all happen behind the scenes.

5

Receive structured data

Get clean JSON or CSV back in seconds, ready to drop into your pipeline.

Developer-Friendly Integration

Built by people who read the docs too.

One consistent JSON schema across every endpoint. No SDK lock-in — plain REST calls work from any language or platform.

→

Predictable REST design

Standard HTTP verbs, query params, and status codes — nothing proprietary to learn.

→

JSON, CSV, or webhook delivery

Get results inline, as a downloadable file, or pushed to your endpoint when a batch job finishes.

→

Sandbox & test keys

Free sandbox environment with sample product IDs so you can build before you pay.

→

Postman collection & SDK snippets

Import a ready-made collection or copy request snippets for Python, Node.js, and cURL.

Quickstart

API Performance & Reliability

Numbers we publish because we track them daily.

99.9%

Uptime SLA

<3s

Avg. response time

99.3%

Successful extraction rate

10K+

Concurrent requests supported

Security & Compliance

Compliant by design, not as an afterthought.

🔒

Encrypted in transit

All requests and responses travel over TLS 1.2+. API keys can be scoped and rotated anytime.

⚖️

UK GDPR & global alignment

Our extraction workflows are built around UK GDPR alongside EU data protection guidelines.

🌐

Public-data-only policy

We collect only publicly accessible listing data — never login-gated or private account information.

✓ISO 9001:2015 Certified ✓ISO/IEC 27001:2013 Certified ✓IAF Multilateral Recognition ✓GDPR-aligned workflows

API Documentation & Resources

Everything to go from key to production.

Guide

Quickstart Guide

Get your first API response back in under five minutes.

Read guide →

Reference

Full API Reference

Every endpoint, parameter, and response field documented in detail.

View reference →

Tool

Postman Collection

Import ready-made requests for every Morrisons API endpoint.

Download →

Code

SDKs & Code Samples

Python, Node.js, PHP, and Ruby snippets for every use case.

Browse samples →

Frequently Asked Questions

Still deciding? Here's what most teams ask first.

We collect only publicly accessible product listing data using automated tools, following publicly available web-data guidelines. We recommend reviewing your own use case with legal counsel, especially for redistribution.

Every request to /product, /search, and /deals triggers a live pull — you're not reading from a stale cache. Bulk jobs complete within minutes depending on batch size.

The /market-street endpoint returns price-per-weight for butcher, fishmonger, and bakery counter items, matching how those items are actually priced rather than a fixed pack price.

Yes — pass the channel parameter to pull listings specific to Morrisons.com, the Amazon storefront, or the Deliveroo quick-commerce channel.

Our infrastructure retries automatically across a rotating proxy pool. You're only billed for successfully returned responses.

Yes, every account starts with a free sandbox key and sample credits so you can test all endpoints before committing to a plan.

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Pull live Morrisons data
in the time it takes
to read this sentence.