Field availability varies slightly by retailer. Anything outside this standard set — Q&A
threads, recipe links, sustainability labels, loyalty pricing tiers — can be added as a custom field.
| Category |
Fields |
| Product identity |
Product name, product URL, product ID / SKU, GTIN / UPC / EAN, brand, private-label flag |
| Pricing |
List price (MRP), sale price, discount %, currency, unit price (per kg / litre / 100g / each),
price-history snapshot, tax/VAT indicator, bundle pricing |
| Promotions |
Offer type (multi-buy, coupon, loyalty), offer text, promo start/end date, member-only price,
minimum purchase quantity |
| Availability |
Stock status, quantity available (where exposed), max purchase limit, restock date, substitution
options |
| Store & location |
Store name, store / dark-store ID, postcode / pincode, city, delivery zone, fulfilment type
(delivery, pickup, in-store) |
| Delivery |
Delivery slot, ETA (minutes / next-day), delivery fee, minimum order value, handling / packaging fee
|
| Descriptive content |
Short description, full description, pack size / net weight, category, aisle, subcategory,
breadcrumb path |
| Freshness & attributes |
Fresh vs packaged, shelf life / best-before, storage instructions, country of origin, organic /
vegan / gluten-free labels |
| Nutrition & compliance |
Nutrition facts, ingredients, allergen information, dietary tags |
| Media |
Primary image URL, gallery image URLs, video links |
| Ratings & reviews |
Average rating, total review count, review text, review date, verified-purchase flag |
| Merchandising signals |
Badge labels (best seller, sponsored, new), rank in aisle, cross-sell / related products |